Market Segments

There is a great deal of diffence between a medium's total audience or readers and the actual number of people who have been exposed to an ad. Clients who are privy to new models like this, such as Reitmans, Telus and Seagram, are enjoying the benefits. We're moving from a media measurement model that's based on "could have seen" to an advertising exposure model that's based on "probably saw".
Mark Sherman - President Media Experts
Strategy - December 2004

One Two One Media offers a targeted highly visible Media opportunity. For example magazine advertising supported by circulation figures that presuppose every page of every issue is read by the subscriber (once) and then circulated to others who also read every page once.

At first glance this models seems more appealing once you consider the targeted nature of the circulation and it's relationship to your target market.

The truth is that not every issue is read and certainly not every page, including the page that may hold your advertising. Even if the magazine is passed off to others they may or may not have the time or interest to read it and once again certainly not every page.

In the end is it magazine "circulation/readership" you seek or "Adveristing Viewership"?

One Two One Media has recognized the increasing role accountable media is playing in the future of a very segmented and gragmented adverising marketplace. With the uniqueness and growing credibility of new media such as "washroom advertising" and it's heightened awareness (motive) in proximity to point of sale/usuage (opportunity) that it delivers, One Two One Media has developed an extension of that concept. One Two One Media provides visual impression advertising to targeted audiences and our first product is the portable toilet market. At first blush, it raises eyebrows to say the least but upon further consideration it is merely an extension to a proven advertisting method. Portable toilet advertising delivers an even higher level of message because in every case is is truly "One to One" with the consumer. We have divided this market into three main segments to offer an even more targeted approach and the ability for the advertiser to hone in on the market segment that best represents their "heavy user profile".

This North American Network offers access to previously difficult to reach market segments with a highly visual message.

Portable Toilet Division - Market Segments

GOLF COURSES: 27 million North American consumers golf each year. Through One Two One Media you can target personal portable toilet ads to this affluent motivated market segment.

OUTDOOR EVENTS: Millions attend major outdoor events each week and in every case portable toilets are required by law. Through One Two One Media you can reach your chosen target market with a personal message targeted to the theme of that event.

CONSTRUCTION SITES: The construction industry is made up of approximately 10 million males and females with a predisposition to an outdoor active lifestyle. Through One Two One Media you can dominate the daily working consciousness in this industry with a message seen by the average worker three times a day.